Why Networking Matters
According to LinkedIn’s Global Job Seeker Trends report, 85% of jobs are filled through networking. Business success stories, from startup investments to lucrative partnerships, often stem from strong networks. Networking matters because it connects you with opportunities, builds your personal brand, and helps you exchange valuable knowledge.
But it’s not just about professional gains—networking also allows you to foster authentic relationships with like-minded individuals who can support and inspire you throughout your career.
Strategies for Making Lasting Connections
1. Set Clear Goals
Before stepping into a networking event or reaching out to someone online, ask yourself, “What is my goal?”
Are you seeking advice, looking for mentorship, exploring career opportunities, or simply expanding your network? Defining your purpose will help you prepare your approach and set the tone for meaningful conversations.
Pro Tip: Work on crafting a clear elevator pitch that explains who you are, what you do, and what you’re hoping to achieve.
2. Do Your Research
Preparation is key to successful networking. If you’re attending an event or meeting someone new, take some time to research:
- The industry or sector they work in.
- Their professional background (LinkedIn is your best friend).
- Shared interests or mutual connections.
Example: Suppose you’re meeting a successful entrepreneur at a startup conference. Knowing their company’s mission or recent achievements can be a great conversation starter.
Pro Tip: Consider bringing up personalized insights or compliments during conversations. This shows genuine interest.
3. Be Authentic and Approachable
People are more likely to connect with you if you seem genuine and approachable. Focus on having real conversations, rather than giving rehearsed speeches. That means:
- Actively listening instead of waiting for your turn to speak.
- Asking insightful, open-ended questions like, “What inspired you to pursue your career path?”
- Being honest about your challenges or goals to create relatability.
Expert Opinion: Career coach Amanda Augustine says, “Authenticity is your superpower in networking. People connect with realness and honesty, not with a sales pitch.”
4. Master the Art of Follow-Up
The biggest mistake in networking? Failing to follow up after a great conversation. To build a lasting connection:
- Send a short, thoughtful email (or LinkedIn message) within 24–48 hours. Mention something specific you talked about to jog their memory.
Leave a Reply